Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services. Even those who recognize the opportunity are still struggling to execute it, though.
We've discussed Balihoo's local marketing automation toolset on the blog previously. They recently released this infographic with social media facts every business should be aware of.