There’s a lot of conversation about the impact or lack of impact of social media on B2C and B2B businesses. Much of it is downplayed because of the difficulty in attribution with analytics, but there’s no doubt that people are utilizing social networks to research and discover services and solutions. Don’t believe me? Visit Facebook right now and browse for people asking for social recommendations. I see them almost every day. In fact, Consumers are 71% more likely to make a purchase based on social media referrals.
With the maturity of social media in business over the last few years, many B2B organisations are realising the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates social media into your overall marketing strategy will give you the best chance of generating new business. Stephen Tamlin, Branching Out Europe
What 4 Social Media Strategies Should Your Business be Executing?
- Listening – Monitoring social media to respond to prospects and customers online is an incredible means of creating a trusted relationship with them. It shouldn’t be limited to them speaking directly to you, either. You should be listening for any mention of your employees’ names, your brands, and your product names. This will allow you to respond to sales-related questions, protect your online reputation, and instill confidence with your prospects and customers that you’re the type of company that both cares and listens. 36% of marketers have acquired customers on #Twitter
- Learning – 52% of business owners have found their customers on #Facebook and 43% of business owners have found their customers on #LinkedIn. By joining those communities, you can listen to industry leaders, prospective clients, and your own customers speak about what the key issues are within your industry. This will assist your company in developing long-term strategies to compete in those industries.
- Engaging – If you only speak when spoken to, or when there’s a sales opportunity – you’re missing out on providing social media with a glimpse into what kind of company you are. Curating content and sharing article of interest to your prospects and customers will help to build trust and authority with them. Helping your customers be successful will ensure your success, not only theirs!
- Promoting – Growing your reach, your network, and promoting your products and services is a must as part of a balanced social media strategy. You don’t always want to be promoting yourself, but you also shouldn’t be eliminating those opportunities online. Over 40% of salespeople have closed two to five deals due to Social Media