We've got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We're a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we did was monitor, respond and share on social media throughout the day I'm not sure we'd get any work done that our clients want us to! And they ultimately pay the bills around here.
We do that by utilizing a collection of great tools. It's one of the reasons why I love writing this blog. The discovery of inexpensive tools that help our company monitor, respond and grow our audience is key to our marketing and social media success.
A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline. From Pardot's infographic below, Rock Social Media in 30 Minutes a Day.