Social Media & Influencer Marketing

Stop Bailing, Let’s Invest in the Opportunity of Social Media

Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore that we’re creating new jobs in this nation that have never been heard before.

I’m a living example of this. Fresh out of the Navy, my first job was as an industrial electrician at a Newspaper. I stayed in the newspaper industry for a decade before I was pushed out, and I’m forever grateful. I wonder what would have happened if my superiors were bailed out and didn’t need to change. Would I still be suffering in a dying industry?

Social Media Jobs

There is an open Social Media Manager position at HP. They’re looking for someone with a proven blogging record and knowledge of Wikis and Twitter. They want to transform that person’s knowledge and develop Key Performance Indicators (KPIs) for the business to monitor their social media strategy.

Computer manufacturing moved offshore many years ago… are the guys who lost their jobs overseas looking for a handout from the government? No, they shifted direction, turned their talents from design and manufacturing, and moved them into the entrepreneurial and ingenious startups on the Internet.

If our nation (and others) wish to remain at the forefront of leveraging technology, we must constantly look toward the future. We’ve done automobiles already… check it off the list and let it move to a country that is hungry to take it over. Meanwhile, our auto industry employees should be looking to the next challenge, such as engineering and constructing alternative energy sources.

For ol’ school marketers, it’s time to move on, folks! Begin educating yourself and your clients on the next opportunity – blogging, reputation management, and social media are here – they aren’t on the horizon. It’s time to make the change before you find yourself in line begging for a bailout.

On a side note, kudos to HP for anticipating the need to develop an internal social media strategy!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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