I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be a more apt title.
Social media marketing is a much-debated topic. Is it really worth your time? Does it help or hurt your influence? And who is it really targeting: new customers, existing customers, potential business partners, or someone else entirely? Answer all these questions with the cold, hard facts.
As well, the analysis provided is a slice and doesn’t take into consideration the preparation and resources the companies made in their social media strategy. I would hope that companies have learned their lesson and didn’t just jump into social media without building out a good strategy internal (as well as a strategy to communicate and set expectations with employees). It’s not very realistic that we’ll see brands killed… but we do see a lot of brands that suffer unnecessary damage because they haven’t prepared!