Marketing InfographicsSocial Media & Influencer Marketing

The Social Media Lifecycle

This infographic really matches the strategy that we deploy for our clients in our social media agency:

  • Monitoring – we monitor both brand and industry to track our clients.
  • Analyze – we analyze the brand to identify any issues of reputation and sentiment. We analyze the ndustry to find opportunities, monitor competitors and help develop strategies.
  • Collaborate – leveraging the mediums throughout all of your strategies is key. Promotion of one medium through the other, and building out processes that incorporate the strengths of each medium is center to a great social strategy.
  • Integrate – Social media is tough work… so finding opportunities to automate processes and reporting is essential to minimizing the impact of the resources needed. Over time, automating and integrating your processes will take some of the resource challenges off your shoulders and you can focus on fine-tuning your strategy.

social media lifecycle success brand facebook twitter

The infographic below is inspired from the UberVu white paper, the 4 Pillars of Social Media Success. Check it out to see some interesting facts on how other marketers are thinking about these 4 pillars of social media – there are some interesting and counter-intuitive numbers in there.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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