top benefits social media 2013

Marketing Infographics Social Media Marketing

Top Benefits of Social Media Marketing

Douglas Karr Tuesday, October 29, 2013

2 479 Less than a minute

Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report. In the report, you’ll find:

What social platforms marketers will focus on in the future

The top social media questions marketers want answered
How much time marketers invest with social media activities
The top benefits of social media marketing and how time invested affects results

The most used social media platforms
Activities social media marketers are outsourcing

This infographic shows how over 3,000 marketers are fairing in social media in 2013 as well as the top benefits marketers are achieving, and how their ROI gains have changed over the last year.

Douglas Karr Tuesday, October 29, 2013

2 479 Less than a minute

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

2 Comments

treb072410 says:

Wednesday, October 30, 2013 at 7:23 AM

I totally agree with you Doug!.. I really had a great read and it is really informative.. Thanks for sharing!

Reply
Alex Smith says:

Wednesday, November 6, 2013 at 3:02 AM

Yes social media is one of the best way to promote your business and I think if you want to get more unique visitors, you have to do social media.

Reply

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was a site called Helping Hand that curated the best sites from around the web to help people with their computers and with navigating resources on the Internet. Years later I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I found out that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly brought change to the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my personal company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge