The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is one that most people are familiar with when it comes to the sales and marketing process… many leads in with a few customers coming out. I get it… it’s just that the reality is, of course, much more complex.
You already know that everyone is on these social sites, so I’m not going to bore you with stats on the number of users each social site has. But did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? Or, better yet, you are 68% more likely to buy a product if you read about it on Twitter? Neil Patel
That aside, it is important to understand how social media can provide awareness, authority, promotion and conversion for your products and services. Neil and Quicksprout close this infographic with the dynamic of top down and bottom up marketing. However, I think the core element of social media marketing is missing – trust. Trust is influenced by your network’s opinions, the emotional connection you reach with your audience, and the authority you’ve established online. The conversions happen only once people trust you.