Marketing InfographicsSocial Media & Influencer Marketing

Social Media Marketing Mistakes You Should Avoid

More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged to increase your employees’ and brand’s authority and reputation.

Any effective digital marketing strategy involves an integral component that is social media. Startup or not, it is one of the best digital platforms for propelling businesses forward rapidly, provided that social media marketing is done right. For newcomers to the digital marketing industry, making a good first impression on social media is extra critical as they only get one chance to make it right. Losing that chance means lagging behind competitors and repairing reputation which in of itself a not so easy chore. Jomer Gregorio, Digital Marketing Philippines

Here are 8 Social Media Marketing Mistakes to Avoid

  1. Having no social media strategy whatsoever.
  2. Creating accounts on too many platforms too soon.
  3. Paying for fake followers.
  4. Talking too much about the brand and the brand alone.
  5. Using irrelevant and excessive hashtags.
  6. Sharing too many updates in a short amount of time. (But you may not be sharing as often as you could)
  7. Forgetting to proofread.
  8. Neglecting the social aspect of social media.

Many of these mistakes are in common with a previous infographic we shared on business social media mistakes. One key item I’d add to this is that you should always be trying to build value as well as leading your followers through to a call to action. I don’t mean pitching with every update, just keeping in mind that your strategy should incorporate leading new audience members back to your brand to follow, fan, demo, download, subscribe or convert.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Completely agree with the mistakes you have mentioned above.

    These are the most common social media mistakes which people make. Social medias are the 2nd best places in drive potential customers and readers after search engines.

    Along with these mistakes, not providing regular updates are also a common mistake as I think. I have seen so many brands on Facebook who never takes care of their audience and that’s why they don’t have engagement.

    People always want entertainment or something which can keep themeselves busy and If any brand isn’t providing such type of content then there might be the higher chances that the audience will forget the name of their brand.

    So to keep their name in their audience mind, they must have to provide such content which can help, entertain and keep their audience busy.

    I am glad that you have mentioned these major social media mistakes. So Thanks for sharing it with us. 😀

  2. Thank you for the great insights and reminders! These are all true. I strongly agree! Posting too many posts in a short time span is really a mistake and I usually encounter this problem. I can still remember when I was still a beginner, I posted a content thrice a day and people just ignored it specially when the topic is not interesting and readers could not relate.Proofreading is also important to build trust and reliability for your brand, spelling should always be checked. Great post!

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