Analytics & TestingMarketing InfographicsSocial Media & Influencer Marketing

The World of Social Media Monitoring and Analytics

The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working.

As we use social media to connect with others, we create a digital data trail of human interaction. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights. For companies properly collecting and analyzing this data, it can be key to success. This infographic from Demand Metric was designed to provide organizations with information about the world of social media monitoring and analytics.

This infographic isn’t new, but it still shares some great tools that I’ve not discovered yet. I’m always amazed at how many platforms I’m still unaware of our there!

  • BrandID – monitor your brand on YouTube.
  • Curalate – advanced image analytics and recognition algorithms for campaign measurement.
  • Engagor – A real-time platform for social customer service and engagement marketing.
  • Hootsuite – publish, monitor and manage your social media in your business with Enterprise capabilities.
  • Iconosquare (formerly Statigr.am) – key metrics about your Instagram account.
  • Komfo – shows your viral amplification or reach of your posts.
  • Linkfluence – social media intelligence for brands and agencies.
  • Piqora – track your image-based campaigns from Pinterest, Tumblr and Instagram.
  • Plumlytics – Social media management with comprehensive listening and predictive analytics.
  • SimplyMeasured – Cross-channel social media analytics utilized by top brands.
  • Sysomos – in-depth measurement
    across your owned, earned and paid social media.
  • Tweriod – Analyze your followers’ activity to find the most active times of the day to share.

Look for some blog posts soon on some of these platforms!

Social Media Monitoring Software and Analytics

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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