I know I am. I simply can’t keep up with all the conversations I’m balancing across all of my social networks. Thankfully, tools like Viralheat, Hubspot, Hootsuite, Buffer and others are helping me manage alerts, mentions, responses and conversations… but I still feel as though I’m not doing all that I should be doing to keep up. I’m not the only one according to MyLife and Harris Interactive.
MyLife recently wrapped up a national survey on social media behavior. The study reveals that social networkers are growing even more overwhelmed with juggling the increasing number of social networks and email accounts they manage, resulting in a Fear of Missing Out (FOMO), and consideration of a “vacation” from social media altogether.
Here’s the infographic they put together on the survey:
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.