Travel and Social Media Usage Statistics

Marketing Infographics Mobile and Tablet Marketing Social Media & Influencer Marketing

Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation

Douglas Karr Last Updated: Saturday, February 13, 2021

1 minute read

Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits?

Well, 30% of travelers in the United States are now turning to social media to find trip inspiration and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination.

Mobile is also playing a key role, with 42% of consumers looking for travel inspiration and 40% actually booking via mobile
Destinations and Visitor Bureaus can work to build excitement for travelers with a vacation locked in. Feeding them destinations and information can ensure a successful vacation… one that they’ll want to share with friends, family, and the public online.
Great wifi is also essential if you want to enable sharing! 74% of travelers use social media, 85% use mobile to book activities, and 60% use navigation apps while traveling
After they return, it’s time to enter those ratings and reviews! Be sure to solicit reviews from travelers who loved staying with you.

In MDG Advertising’s just-updated infographic, Vacationing the Social Media Way, readers will learn the key ways that social media and mobile are influencing consumers’ travel habits and how they can find success with today’s tech-savvy travelers.

Travel and Social Media Usage Statistics

Douglas Karr Last Updated: Saturday, February 13, 2021

1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media