Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation

Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, 30% of travelers in the United States are now turning to social media to find trip inspiration and travel gets mentioned more on social media than Justin Bieber, Katy Perry, … Continue reading Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation