Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing.

We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how the competitor’s content was shared. The numbers are huge… that amplification of a large audience on social media is drowning out virtually everyone in the space. In order to compete with content, our client has to compete on social media, too!

In order to be successful in marketing your business on social media, you need to invest time and resources. This decision tree helps you see if you’re ready to launch a full-scale social media effort that will lead to more attention and business leads.


Nowadays, I might add an additional question and that’s whether or not you can afford to promote your content on social media through the use of promoted profiles and content. If you’re a company just launching your social media efforts, you can acquire traction faster with an investment in building your audience faster.

Lucky for you, the social media platforms have some great tools and targeting opportunities to do just that. On platforms like Facebook, you may even get better traction with promoted content than just through your company’s page.

Wrike social media decision tree

Disclosure: I’m using our Wrike affiliate link.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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