We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen.
In fact, the statistics speak to the opposite:
- 71% of consumers are more likely to make a purchase based on social media referrals
- 78% of respondents said that companie’s social media posts impact their purchases
- 4 in 10 social media users have purchased an item after sharing or favoriting it on social media
- E-commerce orders coming from social media grew 202% in 2014 alone
And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on traffic and conversions. 74% of millennials rely on social media to guide purchasing decisions. It’s worth noting that 85% of all orders from social media came from Facebook!
With your users coming in through the side door, it’s time to start focusing on optimizing other pages besides just your homepage and checkout page before it’s too late.
InstartLogic offers an application delivery platform that leverages machine learning to optimize performance and utilizes a CDN for delivery. With a continuous system that intelligently learns the application behavior, performance optimizations will be smarter, not harder, and you can spend more time improving the customer experience across the front door and side door.