Marketing InfographicsSocial Media & Influencer Marketing

Social Media Usage by US Region

While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these findings allude to a shift in early adopters to the middle of the nation?

Conducted by SurveyMonkey, a survey of more than 500 small and medium-sized business decision makers provides a snapshot of social media adoption by region:

  • Great Plains and Southeast states are more likely to have branded social media channels at 30% and 28%, respectively.
  • Decision makers for businesses within the Great Plains (22%) and Southeast (28%) are also among the most active via social media on behalf of their company

In addition to use of social media, the survey provides insight into how decision makers are approaching employee use of social media:

  • 15% of those surveyed have issued a social media policy to employees
  • 6% have fired an employee for misuse of social media

Social Media Adoption by SMBs in 2011 SurveyMonkey Infographic

The exciting thing about this statistic is that the majority of companies have not embraced social media given the opportunity to. If your company is one of them, you have the potential of leap frogging competitors simply by adopting a social media strategy. What are you waiting for?

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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