As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform for ecommerce, provides some key findings.
Useful customer information, be it leads, demographics, sentiment, consumer behavior, in the interest of forecasting, soliciting or steering product development is a complex and multifaceted marketing function. Today, at the dawn of the social consumer, it is more multifaceted than ever but also cheaper, simpler and more powerful.