What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out there. I just bail… additional readers lost!
I don’t have every sharing button on our site. Over time, I’ve identified the ones that appear to bring us the most relevant audience and I ensure that I use them. Here’s an infographic that breaks down some differences between the communities behind those sharing buttons. As I typically advise… test and see for yourself!
Social Sharing Button Playground infographic by The Search Agency.