What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out there. I just bail… additional readers lost!
I don’t have every sharing button on our site. Over time, I’ve identified the ones that appear to bring us the most relevant audience and I ensure that I use them. Here’s an infographic that breaks down some differences between the communities behind those sharing buttons. As I typically advise… test and see for yourself!
Social Sharing Button Playground infographic by The Search Agency.
The Changing Role of Internal Communications in Corporate Communications
What exactly is the role of communicators in the corporate world now and what should it be? What’s changing and what needs to change?
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