Marketing InfographicsSocial Media & Influencer Marketing

The Year of the Social Small Business

Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses much more since every customer is a key customer… it’s not just a promise, it’s reality. Small businesses are turning to social networks more and more to lean on their network, find new customers, learn about their industry, an establish authority. LinkedIn is a centerpiece of these engagements.

You might be surprised by what LinkedIn found: 94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers. For hyper growth companies, social media is even more important. They invest in social media more than any other channel, and agree that it’s extremely effective at accomplishing marketing goals like branding, content marketing, and lead generation.

Visit LinkedIn’s new small business microsite to learn more about how LinkedIn can help you achieve your unique business goals through social media.

linkedin-social-small-business

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership