Excel Formula for Scheduling Social Updates by Day of the Week

One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time so that they need not worry about hitting those specific dates and times. Most social media publishing platforms offer a bulk upload capability to schedule out your social media calendar. Since Agorapulse is a sponsor of Martech Zone, I’ll walk you through their process. As

6 Ways in Which Social Signals Improve Ranking

Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the algorithms of search engines are protected via non-disclosure agreements. However, social media undoubtedly is the

Social Media Image Dimension Guide for 2019

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry.