, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, ,

SocialPilot: Social Media Management Tool for Teams and Agencies

If you’re operating within a marketing team or you’re an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results at a pocket-friendly cost. Features of SocialPilot include: Social Media Scheduling – Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr, VK, and Xing scheduling of posts. Social Media Publishing – Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr,

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Influencer Marketing, Instagram Marketing, Marketing Infographics

Here’s a Great List of Instagram Story Examples and Case Studies

We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? Instagram Story Statistics: So how are brands putting Instagram Stories to work for them? Here are 7 ways that brands are utilizing stories to increase awareness, engagement, and sales with Instagram users: Product Promotion – 36% of all stories directly promote the sale of a product or service. An Inside Look – 22% of all stories provide access to content not seen anywhere else. Influencer Takeover – 14% of all stories

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Content Marketing, , , Influencer Marketing, Marketing Infographics, Mobile and Tablet Marketing, Snapchat Marketing, Video Marketing

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact on that. Our viewing capabilities aren’t horizontal, humans can easily accommodate and enjoy a vertical video. Interaction with mobile devices

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discoving a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has been an incredible investment for my company, my publication, and my career. The issue is a matter of both expectations and

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, Influencer Marketing, Instagram Marketing,

Let’s Make Money: 8 Ways To Turn Social Media Traffic Into Sales

Social media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry — doesn’t matter if your target audience is millennials or generation X, schoolers or huge business owners, fixers or college professors. Considering the fact that there are about 3 billion active social media users worldwide, can you really say that there are no people who would like to buy your product among them? Your job is to find these people. In comparison to traditional marketing, social media

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