, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the smallest or newest social media platforms. Often, a smaller network can afford you the opportunity to rise through the ranks

Read More...

, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, ,

SocialPilot: Social Media Management Tool for Teams and Agencies

If you’re operating within a marketing team or you’re an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results at a pocket-friendly cost. Features of SocialPilot include: Social Media Scheduling – Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr, VK, and Xing scheduling of posts. Social Media Publishing – Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr,

Read More...

Influencer Marketing, Instagram Marketing, Marketing Infographics

Here’s a Great List of Instagram Story Examples and Case Studies

We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? Instagram Story Statistics: So how are brands putting Instagram Stories to work for them? Here are 7 ways that brands are utilizing stories to increase awareness, engagement, and sales with Instagram users: Product Promotion – 36% of all stories directly promote the sale of a product or service. An Inside Look – 22% of all stories provide access to content not seen anywhere else. Influencer Takeover – 14% of all stories

Read More...

Ecommerce and Retail, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Publishing, Search Marketing, Snapchat Marketing, , Technology, Video Marketing, WordPress

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into the technology. The number of innovations that the Internet has unleashed is beyond imagination. And today, it’s questionable whether or

Read More...

, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, ,

10 Tips for a Winning Gamification Strategy

People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification Work? Gamification works to satisfy some of the most fundamental human desires: recognition and reward, status, achievement, competition and collaboration, self-expression, and altruism. People are hungry for these things both in their everyday world and

Read More...