, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, ,

2018: How Companies and Consumers Are Using Social Media

TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018 Facebook is the primary platform that everyone is currently on, mainly due to the reach and popularity. However, Twitter and

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, Instagram Marketing, LinkedIn Marketing, Local Search, Organic Search, Pinterest Marketing, Search Marketing, ,

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow

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, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, ,

Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The manner in which he asked it caught me off-guard… as if he were asking, is that really a thing? Worse

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , , Video Marketing

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course, with making your brand worth following. Why Do Consumers Follow Brands Online? Interest – Offering – Personality – Recommendations –

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LinkedIn Marketing, Marketing Infographics,

Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The ability to tolerate high levels of spice comes with practice and repetition. Over time, your tongue becomes conditioned to handling hot foods. Suddenly, that jalapeno pepper that used to provide a good sweat no longer

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