Why the Movie Industry is Failing

Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were absolutely fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer generated character. Kong, indeed, had his own character. I thought the end was a little hokey and didn’t match the sadness and intensity of the heartbeat fade in the last version… but the ride

Caring Strategy?

I was at Church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising & Marketing as this cohesive strategy. Isn’t the truth that our “Caring” is just as important? My guess is that Caring is just as important as any Advertising Strategy, Marketing Strategy, Research and Development,