Digging for Gold with Web 2.0

Reading Time: 2 minutes I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies into the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money to be had on the internet by simply building a web page. The Internet is merging into multimedia and

Indianapolis Colts

Reading Time: < 1 minute This Friday, I had the honor of attending a meeting with some very well-represented firms and local industry leaders to work with the Colts on their ongoing efforts to “Make it Personal” with their fans. This is a fantastic organization and they have my utmost respect. They are utilizing every resource they can possibly get a hold of in order to improve relationships with their fans, and bring them as close to the organization as

Why the Movie Industry is Failing

Reading Time: 2 minutes Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were absolutely fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer generated character. Kong, indeed, had his own character. I thought the end was a little hokey and didn’t match the sadness and intensity of the heartbeat fade in the last version… but the ride

Caring Strategy?

Reading Time: < 1 minute I was at Church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising & Marketing as this cohesive strategy. Isn’t the truth that our “Caring” is just as important? My guess is that Caring is just as important as any Advertising Strategy, Marketing Strategy, Research and Development,