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2018: How Companies and Consumers Are Using Social Media

TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018 Facebook is the primary platform that everyone is currently on, mainly due to the reach and popularity. However, Twitter and

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, Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation

Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination. Mobile is also playing a

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Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow

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Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The manner in which he asked it caught me off-guard… as if he were asking, is that really a thing? Worse

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, ,

How Businesses Should Be Interacting with Each Social Media Platform

My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user damage a brand, they don’t help it. Other times, it’s that brands don’t see the opportunity to resolve an issue

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