, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discoving a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has been an incredible investment for my company, my publication, and my career. The issue is a matter of both expectations and

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Marketing Infographics, Pinterest Marketing

10 Pinterest Statistics Every Marketer Should Know

Pinterest doesn’t get too much buzz around it, but it still gets a ton of interaction with users who love the platform. Around 2 million people post pins every day on the platform, contributing to the existing 100 billion posts. People are increasingly using the application on their mobile phones since the number of downloads has spiked the last few years. Millennials say that they use Pinterest to plan their lives and special moments. Irfan Ahmad, Digital Information World Here are ten Pinterest Statistics Marketers Should Know Here’s the full infographic from Digital Information World,

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

The Top 5 Reasons Brands Struggle to Quantify Social ROI

We shared an incredible infographic that details how a business can measure their social media return on investment. Measuring ROI on social media isn’t without its challenges, though. In fact, the lack of the ability to measure the impact of social media has – unfortunately – led to many companies abandoning social media altogether. Is Your Social Media Marketing Effective? Measuring the return on investment (ROI) for social media efforts has been a contentious topic with marketers. More businesses than ever are devoting an increasing number of resources to social media marketing, yet many still

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, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, ,

2018: How Companies and Consumers Are Using Social Media

TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018 Facebook is the primary platform that everyone is currently on, mainly due to the reach and popularity. However, Twitter and

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, Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation

Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination. Mobile is also playing a

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