, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the smallest or newest social media platforms. Often, a smaller network can afford you the opportunity to rise through the ranks

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Ecommerce and Retail, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Publishing, Search Marketing, Snapchat Marketing, , Technology, Video Marketing, WordPress

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into the technology. The number of innovations that the Internet has unleashed is beyond imagination. And today, it’s questionable whether or

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Content Marketing, , , Influencer Marketing, Marketing Infographics, Mobile and Tablet Marketing, Snapchat Marketing, Video Marketing

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact on that. Our viewing capabilities aren’t horizontal, humans can easily accommodate and enjoy a vertical video. Interaction with mobile devices

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Augmented Reality, Content Marketing, , , Instagram Marketing, LinkedIn Marketing, Organic Search, Pinterest Marketing, Publishing, Search Marketing, Snapchat Marketing, , , , Virtual Reality

­­­6 Low Budget Content Marketing Ideas for Small Businesses

You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact, it can be the most cost-effective of all marketing strategies. Here are content marketing tactics that every small business should be utilizing: Networking and Collaboration Local businesses understand the value of networking – establishing relationships

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discoving a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has been an incredible investment for my company, my publication, and my career. The issue is a matter of both expectations and

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