A/B Testing, Analytics & Testing, Content Marketing, Demand Generation, , , Instagram Marketing, LinkedIn Marketing, Marketing Automation, Marketing Infographics, Publishing, , ,

What is Direct Response Copywriting? How to Write Copy that Converts

The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discoving a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has been an incredible investment for my company, my publication, and my career. The issue is a matter of both expectations and

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

The Top 5 Reasons Brands Struggle to Quantify Social ROI

We shared an incredible infographic that details how a business can measure their social media return on investment. Measuring ROI on social media isn’t without its challenges, though. In fact, the lack of the ability to measure the impact of social media has – unfortunately – led to many companies abandoning social media altogether. Is Your Social Media Marketing Effective? Measuring the return on investment (ROI) for social media efforts has been a contentious topic with marketers. More businesses than ever are devoting an increasing number of resources to social media marketing, yet many still

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, Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Statistics on How Travelers Utilize Social Media Before, During, and After a Vacation

Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Well, and travel gets mentioned more on social media than Justin Bieber, Katy Perry, and Tayler Swift combined! That means that vacation destinations need to really be more aggressive in building advocacy and finding influencers if they wish to attract more people to their travel destination. Mobile is also playing a

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, LinkedIn Marketing, Marketing Infographics, , ,

6 Keys to Customer Service Success Using Social Media

We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so its essential for marketers to monitor sentiment and response time via social media. In one JD Power survey of more than 23,000 online consumers, 67% of respondents reported having contacted a company via social media for support. However, being present in social media alone is not enough. To utilise it effectively, a business must be

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