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6 Keys to Customer Service Success Using Social Media

We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so its essential for marketers to monitor sentiment and response time via social media. In one JD Power survey of more than 23,000 online consumers, 67% of respondents reported having contacted a company via social media for support. However, being present in social media alone is not enough. To utilise it effectively, a business must be careful on how they listen,

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, Instagram Marketing, LinkedIn Marketing, Marketing Books, Pinterest Marketing, Snapchat Marketing, , ,

Humans Really Have to Behave Better on Social Media

At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the situation. There is no logical reaction, only an emotional one. I can’t help but imagine the modern day social media platform as the Colosseum with

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AdTech, , , , Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Social’s Media’s Road to Longevity under GDPR

Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether.  Research reveals gloomy prospects for social media channels as only 14% of consumers are confident that Snapchat will still exist in a decade. Yet in contrast, email emerged as the platform people think will stand the test of time. The findings of Mailjet’s research suggests that newer platforms

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Analytics & Testing, Customer Relationship Management, Dashboards, , Marketing Automation, , Sales Enablement, Search Marketing, , ,

Zymplify: Marketing as a Service for Small Business

Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than most of the other marketing automation platforms on the market. From the site: Zymplify is Marketing as a Service. We transform the way marketing and sales work and integrate them seamlessly with your business. Our team of ZympliGurus are on

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, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , ,

A Social Media Marketing Plan in 6 Easy Steps

Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great offerings for businesses. With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues to promote your brand globally. With over

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