Excel Formula for Scheduling Social Updates by Day of the Week

One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time so that they need not worry about hitting those specific dates and times. Most social media publishing platforms offer a bulk upload capability to schedule out your social media calendar. Since Agorapulse is a sponsor of Martech Zone, I’ll walk you through their process. As

6 Ways in Which Social Signals Improve Ranking

Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the algorithms of search engines are protected via non-disclosure agreements. However, social media undoubtedly is the

The Best Advice for Successful Millenial Content Marketing Strategies

It is a world of cat videos, viral marketing, and the next big thing. With all of the platforms online to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials then you have an even tougher job catering to the needs of a generation that spends hours a day on social media and is unphased by traditional marketing techniques.  A