Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer.

When employees actively share and promote company content on their personal social media channels, the brand’s reach extends far beyond traditional marketing methods. This amplifies brand awareness and builds credibility, as messages shared by employees feel more authentic and trustworthy. Employee advocacy leverages the collective power of an engaged workforce, turning them into brand champions who influence and inspire their networks.

Socxo

Socxo is an employee advocacy platform designed to help brands maximize their social reach by turning their employees, customers, and partners into brand advocates. The platform simplifies the process of content sharing, engagement tracking, and performance analysis, ensuring that advocacy efforts are seamless and practical.

Socxo enables companies to harness the power of employee advocacy easily. By providing a structured and engaging platform, businesses can ensure their advocacy efforts drive real impact.

• Authenticity & Trust: People trust content that individuals share more than direct brand promotions.
• Boosts Employee Morale & Engagement: Employees feel more connected to the brand when they are part of its success.
• Cost-Effective Marketing: Employee advocacy provides a high ROI compared to paid advertising.
• Establishes Thought Leadership: Advocacy efforts position employees and the brand as industry leaders.
• Increased Organic Reach: Employee content reaches a broader, more diverse audience than corporate posts alone.
• Talent Acquisition: Employees who share their positive work experiences help attract top talent.

By enabling brands to leverage their most trusted voices—employees—Socxo helps businesses grow organically while building stronger relationships with their audience.

The Socxo team tries to accommodate all our needs. The platform is easy to use, even for people who are not very tech-savvy.

Bianca Vickers, Digital Marketing Manager at BMT

Key Features of Socxo

• Access & Management: Secure login and seamless administration make it easy for organizations to manage their advocacy efforts.
• Content Curation & Creation: The platform allows users to curate industry news, create original content, and share pre-approved branded materials effortlessly.
• Gamification & Engagement: Employees earn points and rewards for their advocacy activities, increasing participation and motivation.
• Share & Interact: Employees can easily share content to social media and interact with posts to enhance visibility and engagement.
• Advanced Analytics & Tracking: Comprehensive dashboards help businesses measure advocacy impact, track engagement, and optimize their strategy.
• Branded Mobile Application: A white-labeled mobile app ensures that employees can engage with advocacy efforts anytime, anywhere.

How to Get Started with Socxo

1. Secure Leadership Buy-In: Ensure top management supports the initiative for greater adoption.
2. Define Clear Objectives: Set measurable goals for employee advocacy.
3. Identify Employee Advocates: Find enthusiastic employees who are willing to participate.
4. Create Shareable Content: Provide engaging and relevant content for employees to share.
5. Provide Training & Resources: Educate employees on best practices for social sharing.
6. Set Guidelines & Expectations: Establish a framework for advocacy efforts.
7. Measure & Optimize: Regularly analyze performance and adjust strategies for better results.
8. Recognize & Reward Participation: Incentivize employees through gamification and acknowledgment.

Socxo is designed to empower brands to effortlessly harness the power of employee advocacy. By enabling employees to share brand-approved content in an engaging and rewarding way, businesses can increase their reach, build trust, and drive real results.

Schedule a Socxo Demo