source metrics

Ecommerce and Retail Marketing & Sales Videos Social Media & Influencer Marketing

Source Metrics: Track In-Store Purchases from Facebook

Douglas Karr Wednesday, January 22, 2014

0 1 minute read

The Source Metrics in-store ad tracker provides retailers with analytics that are a direct result of their Facebook Ad platform. Total in-store conversions, sales by individual stores, total number of all in-store conversions, time of day of all in-store conversions and total revenue of re-deemed items are available.

While studies show that Facebook ads are getting more clicks year after year, the impact these adds have on the bottom line is still somewhat of a mystery especially for brick and mortar retailers. We have created the Facebook In-store Ad Tracker to eliminate the guess work for retailers regarding their Facebook Ads by providing metrics that show exactly how many campaign conversions or sales are a direct result of their Facebook Ad campaign. Scott Lake, CEO of Source Metrics

To track the success of a Facebook Ad campaigns, retailers include a link to a mobile offer, which opens in the Facebook app on any smartphone. To take advantage of the offer users must take the mobile offer to the store to unlock it. Once the offer is unlocked Source Metrics is able to record time location, time and dollars amount that resulted in the conversion, which can be directly attributed to the Facebook Ad. Offers can be coupons, giveaways, contests or any promotion of their choosing that will drive traffic to the store.

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Consumers are not required to download an app to redeem offers, but rather simply view the offer through the mobile browser in the smartphones Facebook App. To see an example, you can download this case study from Source Metrics using their Facebook application.

Douglas Karr Wednesday, January 22, 2014

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge