Ecommerce and RetailMarketing & Sales VideosSocial Media & Influencer Marketing

Source Metrics: Track In-Store Purchases from Facebook

The Source Metrics in-store ad tracker provides retailers with analytics that are a direct result of their Facebook Ad platform. Total in-store conversions, sales by individual stores, total number of all in-store conversions, time of day of all in-store conversions and total revenue of re-deemed items are available.

While studies show that Facebook ads are getting more clicks year after year, the impact these adds have on the bottom line is still somewhat of a mystery especially for brick and mortar retailers. We have created the Facebook In-store Ad Tracker to eliminate the guess work for retailers regarding their Facebook Ads by providing metrics that show exactly how many campaign conversions or sales are a direct result of their Facebook Ad campaign. Scott Lake, CEO of Source Metrics

To track the success of a Facebook Ad campaigns, retailers include a link to a mobile offer, which opens in the Facebook app on any smartphone. To take advantage of the offer users must take the mobile offer to the store to unlock it. Once the offer is unlocked Source Metrics is able to record time location, time and dollars amount that resulted in the conversion, which can be directly attributed to the Facebook Ad. Offers can be coupons, giveaways, contests or any promotion of their choosing that will drive traffic to the store.


Consumers are not required to download an app to redeem offers, but rather simply view the offer through the mobile browser in the smartphones Facebook App. To see an example, you can download this case study from Source Metrics using their Facebook application.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.