Sparkpost: An Email Delivery Service for Your App or Site

Sparkpost Email User Interface

One of the afterthoughts of building a website or mobile applicaiton is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with.

The limitations of this are plenty – like the ability to report and measure opens, clicks, and bounces. Sparkpost built the perfect platform for this.

App-generated emails—often called transactional emails—are messages sent by your application or website in response to a user’s behavior. They play a critical role in acquiring and retaining users, and customers churn when transactional emails are delayed or lost in spam folders.

Sparkpost RESTful API:

Want to send an email? It’s as simple as calling a mail function:

curl -XPOST \ \
-H "Authorization: <YOUR API KEY>" \
-H "Content-Type: application/json" \
-d '{"options": {"sandbox": true}, "content": {"from": "", "subject": "Oh hey", "text":"Testing SparkPost - the most awesomest email service in the world"}, "recipients": [{"address": ""}]}'

You can also utilize webhooks (HTTP callbacks) to push inbound and outbound email activity to your app in real time. Trigger events when an email is opened, clicked-through, or bounced. Capture detailed message streams for data warehousing and analysis.

Sparkpost User Interface:

Whether you want a quick overview or need sophisticated filtered views, Sparkpost’s analytics dashboard makes easy work of interactive queries of email metrics. Drill down by recipient, campaign, template, and more.

SparkPost UI

Sparkpost Features Include:

  • API & Integration – RESTful API and SMTP. Sparkpost helps developers hit the ground running to work with email, because they’re built for developers by developers to get email integration right.
  • Support – from documentation to responsive support and prompt resolution, you can rely on the hardest-working team in the email business.
  • Templating – SparkPost’s email templates give you the flexibility to programmatically tailor each message at the individual recipient or list level.
  • Deliverability – inbox placement with an experienced email deliverability team and sophisticated technology for global email delivery.
  • Analytics – Measure and improve your email performance with 35+ real-time email metrics that assess sending, delivery, and customer engagement.
  • Reliability – 25% of the world’s non-spam email is sent with Sparkpost’s technology. A reliably 100% cloud-based platform that is instantly scalable and elastic.
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