Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation.
Peoples' eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads, landing pages and other marketing campaigns that we see as early as February. There might still be snow on the ground, but that won’t stop consumers from making their spring purchasing decisions sooner rather than later.
For companies to be successful in getting peoples’ attention for spring products, they must find ways of getting in front of them well before March 20, the first day of spring.
In an effort to analyze the effectiveness of marketers’ early spring campaigns, we tracked more than 1500 e-commerce companies’ abandonment rates and email re-marketing stats for the month leading up to March 20. The four industries we focused on were DIY & Home Improvement, Diet & Health, Apparel, and Furnishings & Goods.
Here are some of the most interesting takeaways from the data, which are highlighted in the infographic below: