Stanford University has released Zunavision, an interesting technology that allows the advertiser to dynamically add embed pictures or video into another video – even when the camera is in motion. Fascinating technology but I’m not sure it will be widely accepted given its intrusive nature. Perhaps if they don’t make the ads too blatant.
One promise of this type of technology may be for the movie industry to execute product placement in post production. That could provide a huge savings to the movie industry by not having to and film advertising opportunities ahead of time. As well, it would not require physical advertising material.
If you’re viewing via RSS and don’t see the video, click through for an example of the Stanford Zunavision video embedding technology.