Content MarketingMarketing InfographicsPaid and Organic Search MarketingSocial Media & Influencer Marketing

The State of Infographics

Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy:

  • Data – they provide a lot of information in a package that’s easy to digest.
  • Design – when done well, they’re aesthetically pleasing and even fun to read.
  • Portability – because it’s a single image file, they’re incredibly simple to share.
  • Social – visual assets like infographics get shared much more often than other content.
  • Search – because they are shared so frequently, they tend to drive more links back to the publisher, which drives search engine rank.

While there’s a lot of noise in the industry about the quality of infographics dropping and the frequency dramatically increasing – I haven’t seen any drop in how well a great infographic performs for a company. It’s sometimes difficult to determine whether or not an infographic is going to perform as well as you want it to, but the equation for success has been consistent for our clients… the deeper and more accurate the research, the more intriguing the story, and the better the infographic is designed leads to an infographic that performs!

Here’s a great infographic on the State of Infographics from Top Marketing Schools:

The State of Infographics

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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