When I visit other sites, I very seldom take a look at their tag cloud. I'm not sure why, I guess I'm usually there because I found myself there through a reference or the title or caption was of interest to me.
However, I think it's important for bloggers to pay attention to their own blog's tag cloud. You can see my tag cloud in the sidebar under “Tags”. I think I'm doing a pretty good job of keeping on content, since my cloud references business, marketing, and technology. That's truly what I wanted to keep my blog's content about so I suppose I'm doing a pretty good job.
A tag cloud (more traditionally known as a weighted list in the field of visual design) is a visual depiction of content tags used on a website. Often, more frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical. Thus both finding a tag by alphabet and by popularity is possible. Selecting a single tag within a tag cloud will generally lead to a collection of items that are associated with that tag. – Wikipedia
Pay attention to your tag cloud, it will provide you with the information to see whether or not you are staying on content. Take a look at some of these tag clouds and see about whether or not these sites are staying on content:
- Martech Zone
- Gaping Void
- A List Apart
Aside from mine, these are some examples of some very successful blogs. When you compare the tag cloud to the definition of the blog, you'll find perfect symmetry between them. I suppose if your tag cloud doesn't provide a visitor with a sense of what your blog is really about, then you should probably adjust your focus, or adjust how you describe and define your blog.