The average mobile ad to reach 1,000 iPhone users is $2.85… not a bad CPM when other mediums cost multiples of that. Not to mention that mobile users are often shopping and ready to make the purchase. But the mobile advertising landscape is both wide and quite confusing. There are dozens of mobile ad platforms and hundreds of ways to reach a mobile user – from ads, to social ads, to email and more. Putting together a comprehensive mobile ad strategy requires quite a bit of work but can reap incredible results.
Thanks to the growing mobile market and its inherit demand for responsive design, optimizing your advertising for your target audience is easier than ever, because users have the same experience with your content whether they’re on their phone, tablet, or PC. Practices such as dayparting let you further refine your mobile ads to reach the right people, at the right time, at the right location. Understanding the importance of mobile advertising, as well as its practical applications, can give you a powerful and affordable way to reach out and touch your audience like never before.
One key to this infographic from Whoishostingthis.com that’s so refreshing is that they focus on the path a mobile user takes – from ad to conversion – to ensure the entire path to conversion is optimized for a mobile experience. Great infographic!