Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

4 Keys to Making Your Social Video Strategy a Success

We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand.

There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. Olly Smith, Commercial Director for EMEA, Unruly Media

Here are 4 great pointers to creating your online video strategy:

  1. Understand your audience – your video has to be interesting, entertaining and informative to grab attention. Profile your audience to ensure you provide content they’re seeking.
  2. Create the content – how are you going to grab their attention? Make them emotional, positive, exhilarating, and showcase your brand.
  3. Manage the distribution – a video isn’t very useful if no one is going to watch it. Share it socially and promote it to ensure you reach the audiences you need to. Optimize your video for search as well!
  4. Measure and attribute success – how are you going to measure the success of your video? Hopefully you have a call to action at the end that points to a landing page where you can measure conversions.

Digital-Marketing-Making-Social-Video-Work-For-Your-Brand-The-Media-Octopus

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership