There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. Olly Smith, Commercial Director for EMEA, Unruly Media
Here are 4 great pointers to creating your online video strategy:
- Understand your audience – your video has to be interesting, entertaining and informative to grab attention. Profile your audience to ensure you provide content they're seeking.
- Create the content – how are you going to grab their attention? Make them emotional, positive, exhilarating, and showcase your brand.
- Manage the distribution – a video isn't very useful if no one is going to watch it. Share it socially and promote it to ensure you reach the audiences you need to. Optimize your video for search as well!
- Measure and attribute success – how are you going to measure the success of your video? Hopefully you have a call to action at the end that points to a landing page where you can measure conversions.