I've been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success of your event – and subsequent events for months and years to come.
When I read online about a great event experience that my colleagues are having, I can't help but feel a bit left out. I make it a point to schedule getting to the next event that the people and the organizers are putting together. While your marketing for attendance at the current event may stop once the doors open, your marketing efforts for the next event have just begun!