Analytics & Testing, Ecommerce and Retail

Turn Credit Card Processing into Payment Marketing

Swipely offers companies a payment marketing platform. In essence, payment marketing is the art of looking for trends from the data hidden amidst the company’s transactions. With customer loyalty at an all-time low, it does make it easier to find hidden ways to connect with them using their payment data.

Enterprises switching over to Swipely’s platform can continue to process payments as usual, while Swipely’s engine mines the data that comes along with such transactions to generate trends and other analytical insights. Swipely also provides industry benchmarks, facilitating comparisons.

The importance of engaging the customer is undisputed. With Swipely, marketers send targeted messages automatically to customers. For instance, the platform detects a new customer and sends a welcome message. It shoots off a thank you message after the conclusion of a sale. The engine mines credit card data to highlight people who have not made a purchase in, say 90 days, and allows the marketer to send them a special mail.

The real benefit, as always, depends on how marketers choose to use such functionality. For instance, a simple thank you message may find its way to the junk folder promptly. But, a thank you followed by suggestions for new purchases, with a special offer thrown in would have customers interested.

Again, marketers can mine credit card data to track out regular customers and run a loyalty program integrated with the payment channel, without requiring a third party suite to manage the same, issue separate loyalty cards, or train staff to engage in payment marketing.

How much is Swipely? Use their pricing engine to determine what the cost is – they do state that it’s not much more than your typical payment processing fees.

Swipely has also taken the service up a notch with their own consumer rewards service. Consumers simply register their credit card and they’re up and running… no loyalty cards, keychain tags, or membership numbers to remember!

Leave a Reply