If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is agile and moving fast – constantly producing new products and service offerings… you either can’t afford the costs or time it takes to keep your video library up to date. Enter the AI-driven avatar!
Synthesia Demo Video For Martech Zone
In a few minutes, I was able to produce this demo video using Synthesia, a platform that allows users to create AI-powered video content with customizable avatars that can mimic human speech and movements.
It’s not perfect (yet), but I believe that may be to a company’s advantage. (If you’re reading this article and don’t see the video, just click through to the Synthesia overview article). Just as chatbots arrived and frustrated visitors who were misled into believing they were speaking to an actual person, I believe the utilization of avatars may see a similar challenge. I actually like that the lip movement was slightly off… and I had to produce the video twice to ensure that Martech Zone was properly annunciated by the avatar.
I still believe the output is captivating. The use of avatars in videos is important because it allows teams to create a more dynamic and engaging learning environment. Just as having a spokesperson would, avatars can help to convey complex ideas and concepts in a simple and relatable way, which can help learners to better understand and retain the information being presented.
Producing these videos without AI can be expensive due to the need for specialized equipment, software, and expertise. Traditional video production requires a team of professionals, including directors, actors, camera operators, sound technicians, and editors, which can be costly and time-consuming. AI-powered video production platforms like Synthesia, however, can reduce costs and streamline the production process by automating many of these tasks.
Synthesia: An AI Video Creation Platform
Thousands of companies are already using Synthesia to produce product marketing videos, sales presentations, how-to videos, and training videos directly from text-based documents.
Sales and marketing training teams can use Synthesia to create personalized, engaging, and cost-effective training videos that are tailored to specific audiences. By incorporating avatars in their videos, these teams can provide a more interactive and immersive learning experience, which can help to increase engagement, retention, and understanding among learners.
Synthesia Features Include
- Avatar creation: Users can choose from a variety of pre-built avatars or create their own using custom designs.
- Script customization: Users can customize the script to fit their needs and preferences, including the avatar’s actions, voice, and tone.
- Multi-language support: Synthesia supports over 40 languages, allowing users to create videos in multiple languages for a global audience.
- Automatic lip-sync: Synthesia’s AI algorithms automatically sync the avatar’s lips with the audio, making it look like the avatar is speaking in real-time.
- Video customization: Users can customize the background, lighting, and other visual elements to match their brand or message.
- Text-to-speech: Synthesia’s text-to-speech feature allows users to convert written text into lifelike speech, eliminating the need for human voice actors.
- Easy integration: Synthesia can be easily integrated with other platforms and tools, such as learning management systems, social media platforms, and more.
- Analytics: Synthesia provides detailed analytics and insights into video performance, including engagement, views, and more.
These features – in an incredibly affordable subscription – allow users to create personalized and engaging video content with lifelike avatars, customized scripts, and automatic lip-sync, all while reducing the cost and time associated with traditional video production.
Disclosure: Martech Zone is an affiliate of Synthesia and we are using affiliate links in this article.