2011

Martech Zone articles tagged 2011:

  • Ecommerce and Retailpeople

    Ratings, Reviews and Buyer Intent

    Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and social media that I was on at the Search Marketing Expo and eMetrics Conference in Toronto with Gil Reich, VP of Product Management at Answers.com. Jeff brought up one…

  • Search Marketing
    print online search social

    53% Shifting Budget from Print to Search and Social

    This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…

  • Analytics & TestingCMO Survey Logo

    Social Media Spending to Increase 18%+ in 5 Years

    The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. A key slide, which Marketing Pilgrim pointed out, is the expectation on social media expenditures… consistent growth is strongly supported within the survey. Founded in August 2008, The…

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