Goodbye and Good Riddance to Marketing in 2013

Did this year suck for you? It did for me. It was a difficult year as I lost my father, my health suffered, and the business had some terrible lows – including parting with a great friend and colleague. You folks read my blog for marketing information so I don’t want to focus on other issues (although they had a huge impact), I want to speak directly to Marketing and Marketing Technology. Marketing in 2013

How Enterprise Brands Staff and Budget for Social

Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing. Social media is no longer an option for business, it’s essential to maintain and protect your brand’s integrity online. From customer service to sales, you can find every

The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One

Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes from a December 2013 online survey of more than 400 millennials ages 18-28: With more

Cyber Monday Goes Mobile

We’ve shared a ton of infographics on the benefits of mobile commerce and already provided some evidence that, this holiday season, mobile commerce – or mcommerce – was going to be huge. It truly disappoint! Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping day of the year. Online shopping this holiday season is expect- ed to grow by as much as 15% topping over $2 billion. Targeted

As Predicted, 2013 Holiday Sales Went Mobile

It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Social media is having more of an impact, but it pales in comparison to mobile’s impact. Of the sales that occurred, 38% of the online traffic came from smartphones and tablets according to IBM Digital. 21% of all online sales were made from those mobile devices. That’s a 5.5% increase over 2012! Overall, the