How Much Content is Produced Online in 60 Seconds?

mostYou may have noticed a bit of a lull in my posting of recent. While publishing daily has become part of my DNA in recent years, I’m also challenged with advancing the site and providing more and more features. Yesterday, for example, I continued with a project to integrate relevant whitepaper recommendations to the site. It’s a project that I shelved about a year ago and so I took my writing time and turned it into coding

Kenshoo Paid Digital Marketing Snapshot: Q4 2015

Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. . The big factors: the rapid evolution of Facebook

3 Takeaways from the 2015 Holiday Season to Help You in 2016

Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. , with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there are a few takeaways here: Planning – shoppers are spreading

Sharing our 2015 Successes and Failures!

Wow, what a year! Many people may look at our stats and respond with meh… but we couldn’t be happier with the progress the site has made in the last year. The redesign, the increased attention to quality on posts, the time spent on research, it’s all paying off significantly. We did it all without increasing our budget and without buying any traffic… this is all organic growth! Omitting sessions from referral spam sources, here’s

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they