Reading Time: 2minutes Personalization increases conversion rates. That’s not a theory, personalization’s effectiveness has been proven over and over. If you’re a public relations professional, your conversion is your ability to have a publication or influencer share your client’s story or event. It’s only logical that personalization assists that transformation, yet professionals continue to destroy their relations (remember… that’s the R in PR) with batch and blast systems and techniques. We’ve written and shared how to pitch a
Reading Time: 4minutes We’ve seen a lot of companies moving towards a cleaner, simpler experience for website users. Whether you’re a designer, a developer, or you just love websites, you can learn something by taking a look at how they’re doing it. Get ready to be inspired! Animation Leaving behind the early, gaudy days of the web, which was flush with flashing gifs, animated bars, buttons, icons and dancing hamsters, animation today means creating interactive, responsive actions that
Reading Time: < 1minute As we head into 2016, organizations are still struggling with their social selling strategies. We’ve shared the foundations of social selling in past posts and there’s no denying the benefits of a team that adopts social selling practices: , that’s over 20% more than non-social sellers! With those kinds of stats, you’d think every organization would be adopting social selling as a core strategy… but it’s not that easy. Major challenges to social selling adoption
Reading Time: 2minutes Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our current memory recorder, our friend that reminds us of what to do next, and even
