Content Marketing, Marketing Infographics,

What’s Changed About Corporate Blogging Over The Years?

If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and consumers are still hungry for great information, and your company can be the resource they’re seeking. So What Has Changed with Corporate Blogging? Competition – with virtually every company launching a corporate blog, the chances

Read More...

AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

Read More...

Ecommerce and Retail, Marketing Infographics

4 Things Marketers Can Learn from Mother’s Day Data to Improve Father’s Day Campaigns

No sooner does the dust settle from Mother’s Day campaigns than marketers turn their attention to Father’s Day. But before setting Father’s Day activities in stone, can marketers learn anything from their Mother’s Day efforts that could help them boost sales in June? After a careful analysis of Mother’s Day 2017 marketing and sales data, we believe the answer is yes. In the month leading up to Mother’s Day, our team gathered data from more than 2,400 online retailers related to cart abandonment, email re-marketing, conversions, and sales. The e-tailers that we studied were in

Read More...

Content Marketing, Graphic Design, Marketing Infographics, Publishing

8 Digital Design Trends for 2017

Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version our popular design trends infographic for 2017. Although there are principles of design that are universal and timeless, inevitably there are also trends that change yearly as the practice evolves. Some of these

Read More...