2017
Martech Zone articles tagged 2017:
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Content Marketing
Is Your Startup’s Brand Ready for CES? Essential Branding Checklist for First-Timers
Sure you’ve heard tales from the front lines and even heeded warnings from helpful friends and colleagues. But if you’re one of the thousands of entrepreneurs registered to attend the annual January madness better known as CES (Consumer Electronics Show) in Las Vegas for the first time this year (January 9-12th), it may be difficult to truly envision what lies…
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Advertising Technology
Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…
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Marketing Infographics
The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…