5 Strategies to Drive More Back To School Sales in 2019

Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase.  Back to School Spending This year, the NRF estimates back-to-college spending alone will account for an astounding $54.5 billion. Together with k-12 spending, back-to-school shopping totals about $80.7 billion, down from $82.8 billion last year. In 2018, 23 percent of back-to-school spending happened online. This year, 29 percent of back-to-school shopping will be

The Digital Marketing Landscape

2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to make waves in the upcoming year, but usually, stick to the old path. 2019 can

Design Trends for 2019: Asymmetry, Jarring Colors, and Exaggerated Proportions

We’re working with a client that is moving up from medium-sized businesses to enterprise businesses and one of the key strategies is to graphically redesign their website – new fonts, new color scheme, new patterns, new graphic elements, and animation synchronized with user interaction. All of these visual indicators will assist a visitor that their site is focused on enterprise companies rather than smaller ones. I believe a lot of design agencies miss the subtleties