2021
Martech Zone articles tagged 2021:
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Search Marketing
3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022
Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…
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Content Marketing
Need Help Marketing to Technical Audiences? Start Here
Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report.…