2021

Martech Zone articles tagged 2021:

  • Search MarketingThe Impact of Search Engine Optimization on Marketing Budgets

    3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022

    Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…

  • Advertising TechnologyJeeng Content Publisher Monetization vs Paywall

    Publishers: Paywalls Need to Die. There’s a Better Way to Monetize

    Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free. Back in the 90s, when publishers began moving their content online, there emerged a range of strategies: only the major headlines for some, whole…

  • Content MarketingInternet Usage Statistics 2021 Infographic

    Internet Usage Statistics 2021: The Data Never Sleeps 8.0

    In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are…

  • Ecommerce and Retail
    Halloween Shopping Statistics Infographic

    Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!

    For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers.The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half…

  • Content MarketingSocial Media Statistics Infographic for 2021

    Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

    No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this…

  • Content MarketingMarketing to Engineers

    Need Help Marketing to Technical Audiences? Start Here

    Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report.…

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