250ok
Martech Zone articles tagged 250ok:
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Email Marketing & Automation
Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…
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Email Marketing & Automation
Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…
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Email Marketing & Automation
Infographic: A Guide to Troubleshooting Email Deliverability Issues
When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM),…
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Email Marketing & Automation
How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…
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Email Marketing & Automation
What is DMARC? How Does DMARC Battle Email Phishing?
If you’re in the email marketing industry, you may have heard about DMARC. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. For additional information, I’d highly recommend the Agari site and their DMARC documentation and resources page on the topic. According to the experts at 250ok, our email sponsor, here are the benefits of DMARC: Standardizes the operation and…
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Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
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Email Marketing & Automation
Whitelisting Your Email with AOL
Perhaps because it’s still one of the largest ISP and most finicky about emails, AOL really does have a fantastic Postmaster service online. I had to contact them when a client reported that they were having issues with email getting through to AOL email addresses. Sure enough, we found out that the IP addresses of our application were being blocked.…