Martech Zone articles tagged 301:

  • Martech Zone AppsTrace Redirects Tool: View Every Redirect Hop and HTTP Status Code

    App: Trace URL Redirects and View All Your Hops with our Redirect Checker

    Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…

  • Content Marketinghtaccess redirects social media shortcut urls

    Build Easy Social Media Shortcut URLs to Your Site with .htaccess

    Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…

  • Search MarketingWhat is a 410 Header Response Code in HTTP? Content Gone or Deleted

    410: When And How To Tell Search Engines Your Content Is Gone

    When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…

  • Content MarketingHTTP Response Status Codes

    What are HTTP Response Codes? Here’s a List With An Explanation of Each

    HTTP response codes, also known as HTTP status codes or header response codes, are a set of three-digit numeric codes returned by a web server in response to an HTTP request made by a client (usually a web browser or another application). These status codes are included in the response headers of an HTTP response to provide information about the…

  • Analytics & TestingAppend Google ANalytics UTM Campaign Querystring to Redirects

    WordPress: How To Append A UTM Campaign Querystring To External Redirects

    Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…

  • Content MarketingHow To Disable WordPress Redirect Guess

    How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error

    If you’re a longtime reader of Martech Zone, you’ve probably noticed much progress on cleaning up the site. I’ve been correcting incorrect internal links, adding many redirects, removing articles to discontinued platforms, and updating critical articles. Working nights and weekends, I’ve probably deleted over 1,000 articles and edited over 1,000 more… and my work isn’t done. Another functional change I’ve…

  • Content Marketing404 Error Pages

    What Is A 404 Error Page? Why Are They So Important?

    When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter.The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and…

  • Content MarketingWordPress Header Redirect

    Redirect WordPress in Header

    The redirection plugin built for WordPress is a fantastic means of organizing and managing redirects. I use it on this site and have organized my groups of redirects for updated posts, affiliate links, downloads, etc. However, I ran into a unique problem where I have a reverse proxy set up for a client where WordPress is running at a path……

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